GRAVITAS vs Grata vs SourceScrub
Grata and SourceScrub are company databases — they map who exists from what a company publishes. GRAVITAS is different: it scores who is ready to sell. If you already use a database for discovery, GRAVITAS adds the seller-intent and owner-readiness layer those tools do not provide, plus physical-business ground truth and exclusivity — one buyer per market — for off-market deal sourcing.
Discovery vs seller intent
Grata and SourceScrub are excellent at discovery: they index the universe of companies from what those companies publish online. But discovery answers “who exists,” not “who is ready to sell.” For off-market origination, the second question is the one that wins deals.
GRAVITAS is the seller-intent layer. It reads exit and readiness signals an owner can’t hide — across the public record, the people, and the physical business — and scores how close each owner is to transacting. It’s complementary to a database, not a replacement for discovery.
GRAVITAS vs Grata vs SourceScrub
| GRAVITAS | Grata / SourceScrub | |
|---|---|---|
| What they read | Who is ready to sell (intent) | What a company publishes |
| Lead time | 6–12 months before market | Often after a company is listed |
| Owner-readiness score | ✓ | — |
| Seller-intent signals | ✓ | — |
| Physical-business ground truth | ✓ | — |
| Exclusive — one buyer per market | ✓ | — |
| Curated & delivered (done-for-you) | ✓ | — |
What each tool is best at
Grata
AI-powered company search across a broad index of private companies, strong for building a map of a fragmented market from what those companies publish online.
SourceScrub
Deep firmographic data sourced heavily from conference lists, trade associations, and other “signals of existence,” strong for sell-side and sourcing list-building.
GRAVITAS
Seller-intent and owner-readiness scoring on top of discovery — it answers which owners are actually ready to transact, delivered as an exclusive, curated feed rather than a searchable database.
When to use GRAVITAS
Use a database when you need to map a market — to understand how many operators exist in a vertical and region and what they look like on paper. That’s the right job for Grata or SourceScrub, and GRAVITAS doesn’t replace it.
Use GRAVITAS when you need to know which owners in that market are ready to transact now, and you want them surfaced to you exclusively, before the auction crowd arrives. The two are complementary: discovery defines the universe, and GRAVITAS ranks the universe by readiness so your outreach goes to the owners most likely to engage.
Frequently asked
Is GRAVITAS a Grata alternative?
GRAVITAS is complementary to Grata. Grata is a discovery database (who exists); GRAVITAS is a seller-intent layer (who is ready to sell). If you want owner-readiness and exit signals rather than a company directory, GRAVITAS is the off-market alternative.
Is GRAVITAS a SourceScrub alternative?
Like Grata, SourceScrub is a discovery database. GRAVITAS adds what those tools don’t: a readiness score, seller-intent signals, physical-business ground truth, and exclusivity — one buyer per vertical and region.
What is the difference between deal sourcing and deal origination?
Deal sourcing usually means building a list of companies that fit a thesis; deal origination means actually generating proprietary opportunities — reaching owners before they run a process. Databases support sourcing; GRAVITAS is built for origination, by scoring who is ready to sell.
Can I use GRAVITAS alongside a company database?
Yes — that’s the common setup. Use the database to define a market, and GRAVITAS to score which owners in it are ready to transact and reach them first.
Does GRAVITAS replace my origination team?
No. GRAVITAS does the part software is good at — reading signals across thousands of owners and ranking who is ready — so your team spends its time on relationships and conversations instead of list-building and guesswork.